Referrals Are A Great Source Of Marketing Martial Arts
Referrals should be your biggest source of marketing your martial arts school other than leads you generate yourself.
Referrals come from not just satisfied customers but raving fans, remember the last time you went to see a great movie, how many people did you tell to go and see that movie Right! Lots and lots. The same thing should happen with your students, the following factors will encourage your students to refer.
Exciting classes
Friendly & Courteous staff
Giving more than expected
Helping people achieve their goals
Incentives
3 of the best times to get referrals from your existing members
Upon Enrolment
Upon a new student’s enrolment (right after the paperwork is signed) you request three names and numbers of people to whom the new student would like to extend the VIP opportunity. Remember that you are not asking IF they know anyone, you are asking WHO they know. “Now that you are a student, you can invite three of your friends to take advantage of the VIP membership. Simply fill these cards out and I will be right back.”
After Testing
At your next testing, have each student bring a friend to watch
After Upgrading
When a student has upgraded to a higher level of training, tell them it is now their responsibility to sponsor a friend into the program. Have them fill out a VIP pass and return it to you on the spot.
Lee Mainprize is a business and marketing expert visit http://www.MAinstructor.com for martial arts teachers resources.
Tags: grappling, instructor, karate, kickboxing, kung fu, mixed martial arts, mma, taekwondo, martial arts
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